YSL REIMAGINED: THE BEAUTY EXPERIENCE
Vending is not just for snacks and sodas anymore. As retailers and brands like Yves Saint Laurent look for ways to extend their reach and distribute
their products in new ways, they’re turning to vending for customized merchandising solutions. A trend driven by both retailers and end users
seeking self-service, vending operators are presented with new market opportunities to deploy the equipment they’ve been using for years in a
whole new way.
Yves Saint Laurent set out to revolutionize beauty buys with the launch of a vending machine filled with their legendary lipsticks and classical beauty
products.
Like YSL, retailers can capitalize on buyer intent and build brand visibility in a unique and interactive way that enables the instant conversion from
awareness to purchase.
How will you take your brand to new levels with custom merchandising? Contact GAD for more.