Pinball machines have become a popular pastime as more people look for non-conventional forms of at-home entertainment in the midst of the pandemic.
And with additional pocket money to spare this year due to the reduction in traditional expenditures like travel or dining out, pinball machine sales have surged amongst first-time buyers.
As the largest manufacturing pinball makers in the world, Stern Pinball has been a direct beneficiary of the upswing. The Chicago-based company has grown five-fold over the course of the pandemic, with its current backlog orders at record levels.
“It’s a challenge to entertain everybody when your options of going out have been removed,” board member, owner and Vice Chairman and EVP of Stern Pinball, Inc. Dave Peterson told FOX Business. “People quarantined at home are looking to entertain their families, and pinball is a terrific way to do that. Now our real challenge as a company is to scale our manufacturing up in order to work off those backlogs and meet that demand.”