In this behind-the-scenes tour, Robert Severson takes you inside a working pinball factory to discover what it takes to bring these electromechanical marvels to life. From raw playfields to fully assembled machines, this spotlight offers a rare look at how modern pinball is imagined, engineered, and built—largely by hand. Featuring interviews with Gary Stern, George Gomez, and Zach Sharpe (son of pinball legend Roger Sharpe), this video explores what makes pinball timeless. From artwork that sparks the imagination to the interactive choreography of ramps, targets, bumpers and flippers that physically respond to every movement of the ball, Stern Pinball blends craftsmanship, technology and decades of experience to create immersive experiences that transport players into fully realized worlds of sound, light and motion. Every switch. Every coil. Every mechanism. Built to entertain you—and to make you come back for more. This is a rare look inside the headquarters of the world’s largest pinball manufacturer and how Stern continues the legacy of the silver ball while pushing the medium forward—integrating modern technology like Insider Connected while preserving the tactile magic that makes pinball unlike anything else.
Traveling to Chicago this summer? How about a Stern Factory Tour!
Heading near Chicago this summer? How
